The brand name required an insightful interior design strategy, combining functionality and elegance. The wood dominance with oak veneer and white color lacquer are the main construction elements of the new optic store. The graphics are used in several spots and in different forms in order to intensify the stores concept. Custom designed steel mirrors between ceiling and floor were made for the customer needs. The lightning lines trimming the walls and the furnishing, intend to enlarge the existing sense of linearity.